I am Sara Fred Hoffman and Gild & Wit Interiors is my interior design firm. I live in the Chicago neighborhood of Lincoln Park (by way of Sweden, Oak Park, Atlanta, and Boston) with my husband and 3 kids. You will find style influences from the places I have lived in the work that I do. I feel that real life is the best inspiration and real experiences are the best school.
I began my design career organically as a kid when my parents let me have free reign over my room and furniture. They learned the hard way that giving me that freedom meant I wouldn't think twice about decoupage-ing a family heirloom. Eventually I left home and would design and consult for everyone from friends for their college dorm rooms to my parents' friend's homes. As an adult I freelanced in design while I spent my days in Health Care. Soon I found that my love for design, which once filled my nights and weekends was spilling into my work days too. Eventually I left my desk job entirely and started working for a designer in Boston.
Finally, fueled by my passion for people, design and a growing client base, I went legit. Here we are all these years later. I have worked on projects of all sizes from full house gut renovations to studio apartment furniture plans.
Gild & Wit's philosophies are simple.
I believe good design should be for all people and all budgets. Form and function must coexist equally to create the best interiors and a little bit of wit and whimsy make it home.